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O Bag New Backpack
BRIEF
New product design contest on Desall.com: the O bag brand and Desall invite you to design a new combinable backpack, usable as a backpack or as a bag, designed for a unisex public, suitable for both work and free time.
Company description
The brand O bag stems from the incredible success of the iconic and customisable bags and clocks.
Today, it is leader in the customisable accessory market, offering a wide range of products made of innovative materials, such as combinable bags, watches, sunglasses and bracelets.
The four principles on which the brand is based are:
• Modularity and Customisation: the client has the possibility to combine several components in order to create a unique and customised product.
• Materials: the plastic material is the trait-d’union among all the O bag products that ensure a strong identity, providing versatility and functionality.
• Democratic price & Easy Fashion: the O bag mission is to create “democratic” products with an easy fashion approach, based on a variable price that can satisfy a wide range of clients.
• Design: O bag is rooted in the design world: born in 2009 at the Salone del Mobile with its iconic “O clock”, it keeps creating products that are able combine fashion with design.
SCHEDULE
Upload phase: 9th August 2018 – 18th December 2018 (1.59 PM UTC)
Client Vote: from 18th December 2018
Winner announcement: approximately before the end of February 2019
Concept revision: 9th September 2018 (1.59 PM UTC)
AWARDS
1st: €5000
The selection of the winner by the O bag creative team will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.
FEES
FREE
WEBSITE
https://desall.com/Contest/O-bag-new-backpack/Brief
DOWNLOAD
https://desall-stuffs.s3.amazonaws.com/brief/O-bag-new-backpack_brief_ENG.pdf
For more information about this competition, please contact us.
